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Comedian Sacha Baron Cohen appears as Ali G, a rapper-wannabe from Staines. Ali G has his own TV show, where he interviews people on serious subjects. They're not aware that Ali G is just a character and they're being set up as part of a comedy act. Cohen also appears in two other guises: as Borat, a Kazakhstani reporter, and Bruno, a gay Austrian fashionista. Hilarity ensues.
There's no question that Sacha Baron Cohen is talented... But the concept is hardly original to an American audience and, unfortunately, plays well under the acceptable level of greatness we've all come to expect from HBO.
The funniest thing about that talk part (or the unfunniest, more likely, to anyone trapped in Ali G's interview lair) is that only the host knows for sure that it's all a big put-on. How he gets them to come on is the mystery.